Zana Devine Hospitality
Redefining Service Culture Through Human-Centered Excellence, Žana DeVine is an international service expert and the founder of Žana DeVine Hospitality, where she helps organizations elevate their customer and employee experience through world-class service culture.
With more than three decades of experience in global hospitality, she brings a refined, human-centered approach to businesses across industries, shaping how teams communicate, connect, and create meaningful impressions.
Her hospitality journey began early.
Raised in a hotel environment, with a renowned chef as a father and a mother who led a hotel housekeeping team, she was immersed in the rhythms and expectations of service from a young age.
This foundation led her to earn both a bachelor’s and master’s degree in hospitality and build an international career spanning seven countries and four languages.
Her roots are deeply embedded in luxury hotels, resorts, country clubs, and restaurants, where she developed a benchmark for excellence that continues to inform her work today. While hospitality shaped her expertise, her consulting now extends far beyond the industry.
She partners with business owners and leadership teams in any sector where people interact with the public, from corporate environments to retail, health &wellness, and service-based enterprises.
Her methodology focuses on refined communication, body language, attentiveness, and respectful verbiage, elements that transform everyday interactions into meaningful human experiences.
In her view, service excellence is less about protocol and more about the quality of intentional human connection.
What distinguishes her work is her hands-on implementation model.
Rather than delivering training and leaving, she works alongside teams, virtually or on-site, to ensure service principles are integrated into daily operations and organizational culture.
Her global luxury hospitality background provides a benchmark for excellence, which she translates into practical, scalable frameworks for modern organizations seeking both authenticity and performance.
Beyond her work as an international service culture expert and educator, Žana is the host of the podcast R&R: Resilience and Rebirth, a platform dedicated to authentic human stories and the mental, emotional, and spiritual tools that shape resilience.
She is also the bestselling author of Build to Serve, Trained to Lead, exploring leadership, service culture, and human connection in professional environments.
In an era where customers and employees have endless choices, she believes service culture is the defining competitive advantage.
Her mission is to help organizations create environments where guests, clients and customers feel welcomed and teams feel respected, empowered, and aligned, turning service into a strategic driver of long-term success.
Learn more at:
ZanaDevineHospitality.com or connect on LinkedIn: Žana DeVine and Instagram: @ZanaHospitality
